You can now straighten your hair while you blow dry it, just by brushing with these hair straightening brushes.
Instead of using a possibly over hot iron on your hair, you use these brushes which are gently heated using your hair dryer.
Everything is more controlled and you avoid creating frizzy hair.
The makers say your hair straightening brushes are a way to create a professional "blown out look" and can reduce your hair styling time by half.